Brand Building

The value of a clean, poignant logo has remained immense as consumers take in media from new avenues. The classic Coca-Cola logo, written in its smooth cursive, translates across languages, cultures, and borders.

It’s this sort of brand building that I enjoy the most, and it’s this process that best utilizes my strongest skill: sticky design. I enjoy the challenge of taking a complicated idea and stripping it down to the point where a fresh image represents only the best, most important qualities the company needs to present to the world in a flash across the horizon. Whether it’s in regard to encapsulating the essence of a business, launching a product, or lending a new edge to a redesign project, I aim to make that flash leave a lasting impression in all of my work.